Facebook is one of the sites that has shown the fastest growth over the last few years and has become the biggest social networking site on the internet. It even outranks Google these days in terms of traffic received.
Currently there are more than one Billion active Facebook users and more than 60% of these active users log on to Facebook in any given day.
That is a big chunk of people to market to! If you are not using Facebook to it’s full potential to market your online business, you are leaving a lot of money on the table.
There are many ways to market with Facebook. Most of these ways are totally free and some ways are paid forms of advertising.
Facebook Advertising Benefits
SEO vs. Social Trends – Facebook’s biggest benefit is most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 6 to 1!
It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster than your sales.
Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with well-optimized and researched AdWords.
Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-so-subtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC!
Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords tired, irritating banner ads (traditionally low converters for over a decade).
(Simplify it like this: If you want a text ad only – Use AdWords. If you plan to use a graphic ad – Use Facebook Ads.)
Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)
7 Tips To getting viral traffic With Facebook
By using Facebook effectively, you can easily start getting traffic virally if you know how to leverage this source of traffic.
Facebook is easy to use and you can easily manipulate it for your marketing benefits.
Here are 7 Tips to Getting Viral Traffic with Facebook Marketing.
1. Get More Friends
Friends are the most important aspect in social networking as they are needed to make money! The more friends you have, the more visibility your business will have, which ultimately leads to more sales for you.
2. Get a Blog
Blogs are a great way to spread the word about your business. You can incorporate your blog into your Facebook account and add RSS feeds for your readers to follow up on. You can also comment on other blogs linking back to your site.
3. Use Your Picture Wherever You Can
Uploading your picture can get you a lot more views to your articles/comments than those without pictures. Spammers never take the time to upload a picture. Also, people like having a face with a name and it makes them trust you a lot more.
4. Have a Great Profile Page
If you are a big social networker, you will have a pimped out profile page. Link to all of your social network profiles and personal projects to gain maximum exposure. Promote your RSS feed from your blog on you profile page. Make it attractive with enough information to where it doesn’t look boring!
5. Use the Notes and Events Features
Sending notes and events are great ways at gaining more exposure in your business. If your friends like it they may even pass them on to their friends. It’s a win win for everyone!
6. Create Good Content
Content is king. If you are a good writer in a popular niche then you will have no problem succeeding in social networking sites like Facebook. People like great content and they will take the time to read it if it peeks their interests. Try to write articles that include lists, like “Top 10…” or “7 Reasons Why…”.
7. Give Away Free Stuff
Everyone loves free stuff and your social networking friends will really love you for it! Give them a free eBook, or maybe an article you found online. It doesn’t have to be big. Anything that is helpful and related to your niche will be greatly appreciated by your friends.
These are just 7 of the many ways that you can capitalize on the social networking craze. These sites aren’t going anywhere and are only going to grow. Start marketing now so you can be ahead of the 90% of other marketers out there!
As an online marketer, selling your own product or selling another persons product through affiliate marketing or promoting CPA offers, you need to go viral in your online marketing campaigns or promotions.
The only way to achieve this is through Facebook marketing or advertising. It can never be overemphasized that for you to reach almost every one in need of your product, it is to go through Facebook because everyone is in Facebook.
So start making more money by advertising on Facebook now.